- Say it
- MOO-ah
- It means
- First Love
- The wine
- Natural Rosé
The beautiful beginning of love.
The first rush.
The first butterflies.
The excitement of discovery.
The sweetness of possibility.
The beginning of something beautiful.
Why we called it
Aloha Mua
Aloha Mua celebrates First Love—the butterflies, excitement, innocence, and wonder of discovering a connection that feels completely new. It's that beautiful beginning when everything feels fresh, possibilities feel endless, and you don't yet know where the story will lead.
Mua celebrates the beautiful beginning of love. It's the first butterflies, the excitement of discovering someone new, the first time you realize there might be something more, and the wonder of not knowing where it will lead.
First love has an innocence all its own—fresh, hopeful, exciting, and unforgettable. It reminds us of those moments when our hearts were open to possibility and something—or someone—made the world suddenly feel a little different.
In the glass
Soft, fresh and beautifully expressive, this natural Rosé opens with vibrant strawberry and peach, carried by its delicate salmon hue and refreshing acidity. A subtle note of toasted hazelnut adds an unexpected layer of depth while the wine remains light, crisp and easy to enjoy.
Made in a dry style and aged in stainless steel, Mua finishes clean and refreshing—the kind of Rosé that feels made for warm afternoons, sunsets and the beginning of something good.
Aloha Mua
Walks into the room with butterflies.
Sees possibility everywhere.
Feels everything for the first time.
Doesn't know where this is going.
Doesn't need to.
Everything is fresh.
Everything is possible.
That's Rosé.

Aloha Mua is on its way.
Our Ohana hears about new releases first. Join the club and we’ll make sure a bottle finds you.
